Friday, 13 December 2013
Final Advert
This is the final rendition of the advertisement for our digipak. We have used the same Triangle design that I made for the digipak as a method of brand identity, this way people will be able to associate the advert with the digipak and notice our brand.The typography is the same as that of our digipak because we wanted to keep the theme constant throughout. We have altered the colour scheme slightly so that it is brighter and more appealing to look at. We have featured the Interscope Records label at the bottom left corner because that is the Record label for Imagine Dragons. The Q magazine rating is an accurate rating as they rate out of 5 stars. The QR code was an idea we came up with making the digipak, this sends whoever scans it to our music video on youtube. We did this as our target audience would have access to mobile devices capable of doing so. The itunes icon at the top right corner is there to let everyone know where the song can be bought. As itunes is the most popular method of downloading music we thought it would be the best idea to include it in our advertisement.
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