The group preferred this design the most due to its appealing colour scheme and simplicity. There is clear brand identity which they noticed straight away, something we had in mind whilst making it. Overall they decided that this idea and idea 3 were the best as the black background did not suit the advert in the way that the other adverts did. They said that we should remove the DVD logo as it was not necessary due to the fact that no video would be featured on the Digipak. They also told us to have some ratings and a link to the record label and the band website. We took this into consideration and decided that it was a good idea, we are currently working on where everything should go with the new additions.
They liked the QR code as all of them knew what it was and what it would do. This is exactly what we wanted when we added it to the advert, we wanted our target audience to be able to feel as if everything had been catered towards them. The QR code would allow them to have easy access to our product, using the devices we expected them to have. They also like the itunes link as it shows that we are focusing on the platforms our target audience uses in order to listen to and purchase music.
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We were very pleased with the feedback from the class and it should not be difficult to incorporate their ideas into our work. For an Alternative and Indie Digipak we wanted to keep things simple which they understood and appreciated, the feedback they gave helped us with this as we made everything that needed to be there as simplistic as possible. We hope that the final advert should cater to their needs as well as maintaining the standard for Alternative/Indie Digipak adverts.
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