Generic Conventions of Indie and Alternative Digipaks

Favourite album covers

 

Kain Stones

Conventions of digipaks

Digipak brief

We have to promotion package for the release of an album and this has to include;

A cover for its release as part of a digipak (CD/DVD package)

A magazine advertisement for the digipak (CD/DVD package)

Editing Feedback

We showed our video to the class to get their feedback on everything before we completed our video. Overall it was very positive, it seemed to go down well with everyone and they enjoyed it. The issues that were brought up were things that needed minor tweaks which we will carry out in our final edit. They said that there were scenes that went on for a few seconds too long which did not fit in with the upbeat pace of the video. They said that some of the light leaks were a little intense whereas some were barely even noticeable. Some people were confused as to whether the characters left their places because of the time or because of something else and suggested we make this more clear. We then explained that we wanted to leave the video more ambiguous rather than a music video that spoon feeds the viewer. This is what makes the viewer keep on watching, the characters never make it clear where they're all going and it is this kind of enigma that makes indie and alternative music videos successful. 

Editing update No.3

This was the last push for editing before the holidays, we took the feedback we got from the group and added the final touches to our video. Jess and I had filmed some additional scenes where she took the camera on a tripod and walked along the road slowly, we then sped it up and stabilized it so that it would look like we were looking from the perspective of a car. We applied more light leaks to some scenes and reduced them in others until we reached a good balance. Bex had edited the transition in which Jess changes her clothes and we added that to the timeline, it all fit in perfectly on beat. The video should be done very soon, with final tweaks and touches to make sure it is exactly how we want it to be.

Editing update No.2

I had been looking into using Light Leaks in our video since its inception. I thought it fit very well with the genre of alternative and indie as it is a convention of hipster photography. I wanted to incorporate this into our video so that it would appeal to our target audience more. In order to do this I had to find several videos with stock light leak footage and use a URL converter to download it into the correct video file.I then added it to sony vegas and began altering the opacity and vibrancy until I reached the desired effect.

Here is a still image from one of the final scenes of our video with the light leak filters applied. 

Editing Update No.1

We begun editing our footage today and so far it has been easy to do so. There is a recurring beat which makes everything easier to track and place video clips over. We chose to edit almost everything on beat as it is professional and for such a fast paced song it is ideal. The cross cutting and transitioning looks much neater this way so we plan on using it throughout the editing process. We have chosen the bridge that will lead the transport scenes into the final scenes and we are building up from there. We should be able to finish our first draft soon and we will then get feedback from the rest of the group.

filming update #2

We filmed Ross' scenes as a window cleaner outside of the boarding house windows. Originally we were going to have Ross in Lincoln cleaning the windows of a hotel with one side of the building being entirely glass. We decided that it would be a waste of time to go all the way to Lincoln if we were told we couldn't do it so instead we settled for school. We chose the boarding house, a side of it that was out of the way so nobody could tell it was school property. We had brought a bucket and various window cleaning utensils for Ross to use as well as a ladder as scenery. I think that putting Ross' character in a posh environment helped differentiate the wealthy from the working class.

filming update #3

I met up with Jess at her work in Market Rasen to do the office scenes. The location was great as it was a single desk in one room so it connoted a sort of isolation from the outside world. We reached the end of the tape which we worried about however we found 30 minutes of space left at the beginning which we then used for the filming at Hubbards hills. We drove to Hubbards hills picking Ross up along the way. We chose a sunny day to film on , the 28th of September. Despite how cold and dark it became it does not seem this way in the video. I altered the colour balance and exposure of the footage as well as applying some orange and red light leaks.

 The scenes we filmed were of the party scene. The scene in which everyone came together to get away from the monotonous drone of working life. I think the look of the footage we got was much different from that of the travelling scenes. It was calm and colourful unlike the saturated and gritty scenes of the working life.

filming update #1

I went into Lincoln with my friend Sam to film some shots. I went in costume and gave Sam the camera, taught him how to use it and then we scouted for filming locations. We went to three different car parks because they were the kind of cold, desolate buildings we were looking for. There we got the shots of me running through the different levels and taking off my work clothes. I chose to film in the car parks because barely anybody was there and it made the location of the final scenes seem much more visually appealing. We did not take a tripod as we thought the running scenes would look better if they were more frantic and slightly shaky. In hindsight, it would have been wise to bring one along. I was constantly having to fix my hair so that it didn't look different in any of the other shots. On the way back to Market Rasen we got a shot of myself on the train like we had planned before. Overall the day was a success and we got more than enough clips  just in case.

Risk assessment

Student video analysis

shooting schedule