


The editing process for the digipak was fairly simple to do. I set up a canvas with the correct digipak dimensions and then inserted the background image into it. I didn't want to stretch or distort the image so I left it as it was. I tried to get the trees to be as symmetrical as I could so that the triangle effects would look better. To make the triangles I found a vector of a triangle on google and used the magic wand tool to highlight it. I then made the area transparent and placed the images within the triangles. I then placed the triangles in the centre of the image, the smallest within the largest. I chose to do the landscape within a landscape look after seeing similar digipak covers done with the same landscape. I put a twist on a common theme which is really what indie is about, straying away from the norm. I went onto DaFont.com to get the font for the "Imagine Dragons" Logo. I chose this geometric font as I thought it would be like the kind of font that a band like Imagine Dragons would use in their artwork. I didn't use their logo because we were making their artwork in our style, we weren't copying their style of work. The font for "On Top Of The World" was a standard photoshop font. I decided upon a thinner, more spaced out font to stand out from the bulky geometric font for "Imagine Dragons". I placed the text within the triangle symmetrically on top of the triangles.

Here are the images I used to make our digipak. For the background I used this simplistic horizon shot of a forest by a lake. I think the reflection creates an interesting effect when coupled with the two triangles.

I used this image taken by Greg Rolfes as the first triangle. Like the background image this is also a horizon shot. I liked the idea of mixing the vintage looking photographs with the HD, it is contrasting in terms of quality. I also Liked the idea of interlinking a desolate landscape with a livelier scene.
For the smaller triangle I used this image. Here we can see two astronauts walking across a desert, mars like landscape. They did not make it into the final cut of the digipak as I thought it would draw focus away from the concept of the triangles.
Some good bits but still gaps too
ReplyDeleteSort ordering of posts (see sheet I emailed)
Digipak ad conventions & Digipak conventions - these are good but are you looking at the media form (i.e. ads & digipaks) or the genre, or both? It's not clear, as it seems to cover bits of both, but not enough of either. A range of examples from in and outside of your genre are ideally required, and a summary/conclusive list are needed at the end too - what do we expect to see on a) all adverts/digipaks and b) your genres' ads/digipaks - what themes, messages, colours, people and WHY?
Still missing -
-analyses of student ancillary tasks
-Final advert
-the genre work mentioned
-digipak editing process
-mise en scene
You're going to end up with lower marks than most as you've simply skipped tasks. Last chance...