Target Audience Demographics

• Our target audience is people aged between 14- 22 however who associate themselves with the indie/hipster/alternative culture and its their sub cultures. Most of these if not all are students like us.
• They are likely to be interested in reading, writing, gigs and concerts, singing and making music which links into their fascination with music of the genre that we are working within. They consider themselves to be a cultured group of people so we would have to cater to their tastes. This information was found from spending a lot of time around such people and websites like UK Tribes.
• Their fashion sense is of the average hipster/indie people of today, plaid shirts, converse, vintage jackets from the 90's and 80's. They like to associate themselves with the past.
• They are quite sociable however they are not afraid to be independent as that is what the entire culture is based on, independence and individuality.